This time final 12 months, celebrities have been jetting off to their Trend Month obligations whereas considerations about COVID-19 have been selecting up tempo. Now, New York Trend Week is right here once more, and it appears a little bit totally different from February 2020. With a lot of the exhibits going digital, designers have needed to get artistic to remind us why we must always care about their new collections.
One strategy to break by means of the digital noise is to carry an IRL present. On Sunday, Jason Wu hosted a socially distant however very a lot reside runway for his fall-winter 2021 assortment. Wu isn’t any stranger to a entrance row adorned with face masks; he was one of many few designers to host an in-person present again in September for his spring 2021 assortment.
This month’s present revolved across the idea of a Nineteen Fifties farmers’ market basic retailer. The friends have been invited with customized Coca-Cola bottles (Coke was a sponsor), and the occasion occurred at a retail area in Noho that had been reworked into “Mr. Wu’s Normal Retailer.” The runway was lined with baskets of flowers and crates of greens supplied by the Chef’s Warehouse. On the finish, the leftover items have been donated to Metropolis Harvest, New York’s largest food-rescue group. The brightly coloured produce complemented the clothes; true to his fashion, Wu showcased daring floral prints and powerful tailoring. (Though the present occurred in actual life, you possibly can watch the digitized model for your self right here.)
Rebecca Minkoff additionally hosted a reside present, however she has embraced the 2021 Zoom mindset. Minkoff not solely streamed her present nearly however held livestreams on each her Instagram and TikTok accounts. Multiplatform, you say? Been there, achieved that. However wait: She additionally took to OnlyFans, a website greatest identified for its express content material, to supply viewers a behind-the-scenes take a look at her fall-winter 2021 assortment. That’s positively new.
Then there’s that traditional means to attract consideration: superstar friends. The Idea Korea fall-winter 2021 present is a collaboration between Korean manufacturers Jarret, WNDERKAMMER, and ul:kin. Gracing their runway might be Yeonjun, a member of the Ok-pop group TXT; Taiwanese singer WayV’s YangYang; and the Korean artist BIBI — all well-known and exquisite sufficient to be fashions themselves. Judging from the extent of pleasure this information has dropped at Twitter, the present might be closely streamed.
Though this Trend Week can’t be simple for the manufacturers, the silver lining is that designers are doing every part they’ll to make sure that the viewing expertise is perfect for everybody — not simply these within the entrance row. You may watch all of the exhibits out of your very personal bed room right here.