Your Favorite Nova Scotia Influencers Carry The Similar Magic To Their Advertising and marketing Company

Brent and Sara MacIssac didn’t got down to construct a advertising company. Hell, they didn’t even actually got down to grow to be influencers.

When the couple dreamed up Dashboard Dwelling over scotch at a Bedford bar 5 years in the past, they merely needed to construct an viewers—and possibly in the future use it to assist a enterprise that didn’t even exist but.

Almost 30 thousand social media followers later, nevertheless, so much has modified.

Brent And Sara’s Instagram & Fb pages, Dashboard Dwelling, now function one of the well-liked journey blogs in Nova Scotia.

It blew up just a few years in the past throughout their “100 Days of Nova Scotia” marketing campaign, the place the couple produced 100 movies over 100 days, showcasing journey locations within the province.

Earlier than lengthy, Brent explains, manufacturers have been paying him and Sara to advertise their services.

Our viewers was reserving rooms, shopping for the merchandise we talked about, and changing from followers to clients for our companions. We have been, to our shock, influencers,” he says.

That success ultimately allowed each Brent and Sara to give up their company jobs and dedicate full-time to Dashboard Dwelling.

Quickly, different companies began asking them for recommendation on constructing their very own audiences, similar to Dashboard did. From there it solely made sense to develop Dashboard Dwelling right into a advertising company.

“We grew to become unintended influencers who grew to become an unintended company, and now we’re a deliberate hybrid of each,” Sara explains with amusing.

Each Brent and Sara have backgrounds in company advertising, so it’s no shock they have been capable of construct a profitable model. Now, they are saying, they wish to assist different small companies harness the ability of recent advertising.

“As a result of we’re in each worlds, that’s a severe benefit for our shoppers. We have now the influencer perspective and the company perspective,” Sara says.

Brent explains {that a} good advertising combine is crucial within the trendy media atmosphere. Companies wish to be certain they’ve a number of touchpoints throughout a number of platforms to get their message throughout.

“Utilizing our strategy permits companies to focus on their content material technique to the fitting viewers, to have the ability to work with folks on their e mail, work with folks on their web sites, all these several types of touchpoints, and it makes a stronger holistic strategy,” he says.

“Lots of people get excited in regards to the shiny, flashy social media posts but it surely’s solely a part of an efficient trendy advertising combine,” Sara provides.

Picture: submitted.

She says social media posts are solely a short-term technique. It’s why, at Dashboard, they deal with each sturdy social media messaging and the enterprise’s long-term advertising methods together with buyer journey mapping and deliberate content material advertising.

“Lengthy-term methods, fairly frankly, aren’t as attractive, however they’re more practical for the longevity of any marketing campaign by way of being environment friendly together with your advertising {dollars},” she says.

Brent says the most important factor he realized constructing Dashboard Dwelling right into a profitable model is that you just generally need to be prepared to repel individuals who aren’t your splendid viewers with a purpose to join with those that are.

A reasonably guarded and conservative individual himself, he jokes that “folks all the time preferred Sara rather more than me.”

It was solely as soon as he began exhibiting extra of his genuine self on Dashboard Dwelling (and risking alienating just a few people alongside the best way) that extra folks began responding positively.

He says that’s an essential lesson for companies making an attempt to market themselves at present.

“We realized that what everybody else is doing at any given time isn’t normally the very best technique for any explicit model, which is why we do issues in a different way,” he says.  

To study extra about how Dashboard Dwelling may also help take your advertising to the subsequent stage, go to them on-line at Or, take a look at their Instagram account right here.




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