Instagram is a platform with enormous advertising and marketing potential. It
has one billion month-to-month energetic customers, 64% of customers between 18 and 34 years, 25+
million enterprise accounts, and a projected $18 billion USD in advert income this
However, amid this cut-throat competitors, it’s getting more durable
for manufacturers to draw eyeballs and develop their Instagram organically.
They’re always on the lookout for solutions on how you can improve
engagement, develop followers organically, what’s the proper time to submit and the way
many hashtags to make use of in a caption.
Fortunate for them, solutions lie within the Instagram Engagement
Report 2021. They knowledge within the report is predicated on the evaluation of 100 million
Instagram posts shared throughout a million accounts.
Primarily based on that knowledge, it gives solutions for questions like:
many hashtags to incorporate within the caption
lengthy the caption needs to be
is the most effective time to submit on Instagram
influencers get the very best engagement
Listed here are some key insights from the report that that may
be beneficial for companies to develop their Instagram followers organically.
Methods to have interaction your viewers?
Viewers engagement is calculated by including up the common
likes and feedback that you simply obtain per submit, divided by your whole variety of
The common engagement of an Instagram submit in 2020 was simply
2.2.6%, that too if we add the engagements for posts by extremely in style
One attention-grabbing perception is the lower in engagement for
picture posts. In 2020, video posts had been extra prone to obtain the next quantity
of likes and feedback on common. This was adopted by carousel posts, then
single picture posts.
There has additionally been a change in the way in which viewers engages
with posts. Engagement with posts by way of likes and feedback goes down, and now
customers now partaking by saving, sharing, or just viewing posts.
So, if you’re seeking to develop your Instagram organically,
you must focus extra on video content material. New options like Insta reels and
tales are simpler in partaking the viewers.
How lengthy ought to the captions be
Longer captions obtain extra engagement on the Instagram.
The median engagement fee will increase as captions acquired longer,
and was highest with posts with captions between 1,000 & 2,000 characters.
The candy spot of partaking caption size within the 500–1,000
and 1,000–2,000 characters vary.
Hashtags or no hashtags? Too many hashtags or too few
These have been probably the most contentious questions when it comes
to posting on Instagram.
This report says: much less hashtags.
In 2021, the common Instagram submit had 6.93 hashtags, down
from a median of 10.74 hashtags final yr.
Instagram permits 30 hashtags per submit. Nonetheless, there isn’t any
proof that including too many hashtags end in extra engagement. Surprisingly, as
the variety of hashtags elevated, common engagement charges dropped.
Prime Instagram hashtags don’t essentially deliver engagement.
Probably the most partaking hashtags seem like much less generic than the most well-liked ones
akin to #love and #instagood.
This implies manufacturers ought to search for their personalised
hashtags particular to their area of interest and steer away from extremely in style and generic
When to submit on Instagram
It’s no secret that engagement on Instagram fluctuates with
In response to this report, engagements spike within the early
night between 6:00–8:00pm native time. That is the time of highest
Different peak hours for engagement are between 12:00-01:00pm
The trick is to optimize your posting across the viewers’s
schedule to make sure that your model is current as they scroll their Instagram
What day to submit
The most effective day to submit on Instagram is determined by the character of
account. For way of life, restaurant, journey or blogs, the viewers is prone to
be extra energetic on weekends.
For companies, and information channels, followers have interaction extra
For weekends, posts made on Sunday do barely higher than posts on Saturday. For week days, Monday is the most effective day for engagement, adopted by Friday. Midweek see least engagement.
There isn’t a one-size-fits-all strategy in terms of rising your Instagram followers, attain and engagements. However, these insights give the fundamental concept on how you can curate your instagram technique for max attain and engagement.