On the peak of the pandemic—and the racial pressure that swept the nation in the summertime of 2020—there was a necessity to spotlight extra Black excellence past moments of trauma locally. Whereas Sharon Chuter was calling for transparency and accountability in corporations, Zerina Akers—stylist to stars like Beyoncé and sister duo Chloe x Halle—launched the Instagram account Black Owned Every little thing that spotlighted Black companies, from trend to house items to meals, to fanfare. From there, Akers knew her subsequent step: Turning her common Instagram account right into a one-stop luxurious e-commerce website. So she did precisely that.
Launching right now, February 12, Black Owned Every little thing debuts as”a platform that’s each a market and media tradition hub constructed on the inspiration of inclusivity to amplify and empower a various neighborhood of creators,” the model says in a press launch.
Black manufacturers and designers deserve greater than black squares, hashtags, and reposts corporations posted in solidarity with the Black neighborhood final summer time. At Black Owned Every little thing, Akers provides them a everlasting house.
This house specifically appears to be like like an expansive e-commerce website that homes manufacturers that run the gamut from magnificence to trend, together with Fe Noel, Glemaud, Brandon Blackwood NYC, Salone Monet, Pores and skin Butter, and Woman and Hair. Along with the shoppable website, Akers plans to rework BOE right into a cultural hub”by immersive storytelling and activated experiences” that may ultimately develop into a go-to vacation spot for all issues Black.
Store Black Owned Every little thing right here.